Support internal strategic and operational planning with models to explain and understand sales performance relative to economic and other fundamentals, inform budgets, and inform strategy development.
Identify new geographic market presence and expansion opportunities, by assessing the characteristics and future prospects of target locations and markets, as well as forecasts of demographic change and demand on a country, city, and sector basis.
Analyse changing consumer dynamics, directly comparing consumer spending patterns (at the national and regional level), to identify consumer hotspots and the largest markets for individual consumer products and services.
Demonstrate economic impact or social value to show the difference their activities make to economic prosperity, job creation and public finances.
Monitor the macroeconomic environment for signs of economic downturn or increased activity that might signal a risk or opportunity.
Assess and anticipate risks domestically and around the world, carrying out scenario event and policy impact analysis or business plan stress testing.